The Faircape Group, a dynamic organisation operating across renewable energy (Inpower), CCTV, water and utility management, and more, is seeking a strategic and results-driven B2B Marketing Manager to lead marketing efforts for our Inpower Energy, WUS, and CCTV Technologies brands.

This role is perfect for a high-impact marketer who thrives on building smart strategies, generating quality B2B leads, and driving growth across technical, service-based markets.

🌟 Why Join Faircape?

We offer the opportunity to shape strategy, own execution, and work alongside a skilled in-house production team to bring your vision to life. Benefits include:

✅ Quarterly bonuses – performance rewarded
✅ Long service leave
✅ Free barista-made coffee ☕
✅ Subsidised vending machine snacks
✅ Discounted ISP packages
✅ Fixed flexi-time (07:00 - 18:00)
✅ Subsidised parking
✅ Modern offices across from Cavendish in Claremont

You’ll own the strategy and performance of all B2B marketing initiatives—while enjoying the full support of a talented internal production team that includes a Production Manager, Graphic Designers, a Photographer, and a Copywriter.

You’ll focus on commercial acquisition, body corporate engagement, and brand positioning in the energy, technology, and infrastructure space.

Key Responsibilities

• Develop and lead comprehensive B2B marketing strategies to drive growth, brand visibility, and customer acquisition across digital and offline platforms.
• Design and execute go-to-market campaigns targeting key commercial, industrial, and body corporate segments aligned with business objectives.
• Identify and define target markets, map customer journeys, and build segmented marketing funnels tailored to industry needs.
• Oversee the planning, execution, and evaluation of integrated marketing campaigns—from concept to delivery—with the support of an in-house team (Graphic Designers, Copywriter, Photographer, Production Manager).
• Manage and direct the creation of marketing collateral, including digital ads, brochures, case studies, videos, presentations, and proposal templates.
• Guide the development and maintenance of SEO-optimised website content, ensuring messaging accuracy, brand consistency, and user engagement.
• Analyse marketing data, campaign performance, and customer insights to monitor KPIs, measure ROI, and proactively adjust strategies to optimise results.
• Lead the development and implementation of PPC, paid social, LinkedIn, and email marketing strategies to generate qualified B2B leads.
• Work with internal stakeholders to interpret briefs, allocate resources within the production team, and ensure timely execution of marketing projects.
• Coordinate external suppliers and vendors as needed to support campaign execution, from sourcing to quality-checking deliverables.
• Apply SEO best practices to maximise organic reach and enhance search performance of all digital content.
• Create and manage content calendars across platforms, including website blogs and social media, aligned with seasonal trends and campaign themes.
• Translate high-level brand strategy into tactical marketing plans that support revenue growth and lead generation.
• Monitor industry trends, competitor activity, and market feedback to inform positioning and campaign development.
• Support cross-functional teams (sales, technical, operations) with strategic marketing input and sales enablement tools.

Experience & Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field
• Proven experience in B2B marketing, ideally within energy, tech, or services
• Proven record of strategy development and successful lead generation
• Deep knowledge of digital marketing tools (SEO, Google Ads, LinkedIn, CRM platforms)
• Experience managing cross-functional creative teams or content pipelines
  

Key Skills and Attributes

• Strategic mindset with a strong commercial instinct
• Outstanding communication and presentation skills
• Creative brief writing and content direction skills
• Highly analytical with a data-driven approach to marketing
• Organised, deadline-focused, and adaptable in fast-moving environments
• Comfortable translating technical solutions into customer-focused marketing
  
  

Additional Requirements

• Clear credit, criminal, and health record
• Valid driver's licence and own transport
• Written references to be submitted

This is your chance to drive real impact in the energy and technology sectors, with the support and tools to execute your strategy flawlessly.

🔗 Learn more about us at www.faircape.co.za